Building on the success of the USRA Heartland Modified Tour and USRA American Racer Modified Series, Heartland Promotions is expanding its commitment to premier modified racing with the formation of the Northern Lights Modified Series.

In partnership with the United States Racing Association (USRA), the new series will bring top-tier modified racing to the Northern Midwest with events scheduled throughout the 2025 season.

The NLMS will debut at select tracks in the region, anchored by a marquee partnership with Mississippi Thunder Speedway in Fountain City, Wis., which is home to some of the year’s most anticipated events of the year.

The NMLS will run six races at Mississippi Thunder Speedway as a cornerstone of two major events. The Dairyland Showdown, May 1-3, will open the year and the season-ending North Star Nationals, Sep. 4-6. Both events are expected to draw top modified talent from across the region.

For the Dairyland Showdown, the NMLS will run as the support class to the World Of Outlaws Late Models. Drivers will compete for $2,000 to win and $350 to start on the first two nights, while escalating to a $3,000 winner’s purse and $400 to start on Saturday.

The tour will crown the inaugural champion at the 2nd Annual North Star Nationals. With $2,000 to win and $350 to start for the first two nights, the excitement will reach its peak on the final night, offering an impressive $5,000 to win and $500 to start for the final show of the season.

“Bringing the Northern Lights Modified Series to life has been a goal we’ve worked towards for a while” said Trenton Berry of Heartland Promotions. “Our goal is to develop a solid platform for regional modified racers in the upper Midwest.

"We will proudly be USRA sanctioned. Todd Staley has been, and continues to be, a huge help to us in all facets of our promotional endeavors. We want to make sure and thank him for allowing this to happen..”

Heartland Promotions is currently finalizing dates for the season schedule and working with marketing partners seeking to connect with a passionate and loyal audience. We welcome inquiries from companies interested in showcasing their brand. Email Berry at trenton@racindirt.com.

Tracks interested in booking NLMS races in 2025 are encouraged to reach out early to explore available dates and partnership options. Series Director Erick Chesterman is working on the schedule. He can be reached by calling (832) 206-9316 or proracer113@gmail.com.

For more than two decades, the United States Racing Association has attracted more and more racetracks and dirt track racers each year through fair, logical and cost-effective rules accompanied by an organization that puts the racers, racetracks and their fans first. During the 2023 Summit USRA Weekly Racing Series, more than 60 of America's finest dirt ovals hosted more than 1,000 nights of racing.

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