ERIE, Pa. -- The United States Racing Association has teamed up with RaceQuest -- a motorsports marketing consulting firm located in Erie, Pa. -- to provide registered USRA race teams with access to valuable tools that will help them find, manage and keep racing sponsors, as well as offering a line-up of racing apparel.

As a contingency sponsor of USRA, RaceQuest will offer product certificates toward the purchase of either of RaceQuest’s popular sponsorship help books, including RaceQuest Marketing Manager or the newly-released Turn-Key Racing Sponsorship Programs.

Awards will be distributed to USRA teams at the end of the season based on final point standings.

USRA-sanctioned Hobby Stock and B-Modified division national champions will each receive a “Racer’s Edge Package” valued at $500 each, which includes both RaceQuest books, a sponsorship consultation and custom proposal.

Drivers finishing second- through 10th-place in the final year-end standings in all USRA-sanctioned divisions will receive an award worth $10 toward the purchase of a RaceQuest Marketing Manager or Turn-Key Racing Sponsorship Programs book, or $20 toward either eBook.

RaceQuest Marketing Manager is a highly-effective sponsorship “How To” instructional guide that helps racers with every step of the sponsorship process -- from who to talk to and how to talk to sponsors, to “The Big Idea” that will provide their team with the marketing edge. Turn-Key Racing Sponsorship provides 25 different sponsorship programs, each specific to an industry. Each program is backed by industry research, marketing insight, a sponsorship proposal concept and tips for how to sell each sponsorship concept to prospective sponsors.

“What makes Turk-Key Racing Sponsorship Programs so useful is that we have done the heavy lifting for race teams,” stated RaceQuest principal and author Bill Catania. “We selected 25 common industries that sponsor cars, and provided a full-blown strategy for how to excite them about sponsoring a race car.”

Since its release in January 2005, the RaceQuest Marketing Manager book has helped scores of drivers and tracks across the United States with their sponsorship program development, with very tangible results!

USRA drivers that accumulate multiple certificates can redeem them for any of RaceQuest’s services, including sponsorship proposal development, proposal templates and proposal review services. Certificates will also have a value toward racing apparel.

“It was with the local and regional competitors in mind that I wrote both of my books, so a partnership with the USRA is only fitting,” added Catania.

“Offering real-life examples and cutting-edge marketing advice, racers will benefit from Bill’s experiences in motorsports,” said USMTS Communications Director Jeff Nun. “Bill races his own Late Model on a weekly basis, so drivers are getting real-life experience they can relate to.”

For a limited time, RaceQuest is providing all USRA drivers that purchase the RaceQuest Marketing Manager book with a FREE sponsorship proposal template, complete with USRA demographics, images and a variety of car templates, including Stock Cars, Modifieds and Late Models.

Registered drivers can take advantage of this special offer online by visiting http://www.racequest.com/usra.html or by calling RaceQuest direct at 814-244-1539. Drivers will also be emailed a special promotion code to receive their free template.

ABOUT RACEQUEST: RaceQuest, a motorsports marketing consulting firm, provides products and services that assist race teams, tracks and series with sponsorship procurement and management. Learn more about RaceQuest and preview the RaceQuest Marketing Manager at www.racequest.com.

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ABOUT THE USRA: Founded in 2001, the United States Racing Association (USRA) was created to provide a combination of cost-effective rules for competitors in weekly auto racing and effective marketing strategies to assist in the growth and popularity of the tracks at which they compete. More than just a set of rules or a familiar logo, the USRA serves as a marketing partner with the bottom line of our sanctioned tracks and drivers at interest, and we are committed to maintaining guidelines to make racing affordable and fun for racers, yet exciting and competitive for fans.

USRA TITLE SPONSOR: Casey's General Stores.

USRA OFFICIAL SPONSORS: American Race Tires.

USRA CONTINGENCY SPONSORS: Boyer’s Engine Development, Edelbrock, GRT Race Cars, Holley Performance Products, KSE Racing Products, Marsh Racing Wheels, QuickTime Performance Race Parts, Racequest, Real Racing Wheels, TCI Automotive.